Consulting services
Business that’s also truly personal.
Every community has its own voice. At Greenbrier Senior Living, we immerse ourselves in the culture of your community — taking time to learn its language, studying the surrounding market and customer preferences and understanding more fully the roles and responsibilities of community associates.
We see ourselves as a partner in your success. Our day-to-day interactions with your leadership are hands-on, focused and tailored to your community’s needs.
We stay in constant contact with our clients, evaluating and assessing programs based on core metrics to be sure we continue to do the right thing, at the right time and are able to adapt to new demands on a daily basis. And our wide range of experience in various sectors of senior housing management gives us the unique ability to create long-term partnerships that generate results and overarching success.
Asset Management
Enhancing your performance.
Operations are the heart, brains and brawn of your organization. Through effective and efficient operations, we work toward the complete satisfaction of residents, associates and families — fulfilling your company’s mission and improving your bottom line. Using proven programs and practices we have acquired over many years, we go the distance to protect your resources, residents and stakeholders.
- Define and review development, expansion and turnaround plans to ensure the community’s vision, objectives and goals are met while satisfying prospective residents’ needs and preferences.
- Prepare detailed budgets and establish key operational metrics and best practices.
- Establish and monitor sales performance and database management practices.
- Assist in the selection and coordination of the management team, including outside professionals, contractors, legal counsel, consultants and financiers.
- Negotiate community services and agreements.
- Work with local and state regulatory agencies to ensure proper regulatory filing and disclosure requirements.
Market Review & Analysis
Keeping your edge over the competition.
Marketing and sales are about getting results. Knowing this, the path to resident retention and stabilized occupancy starts with a solid, well-executed marketing plan and lead engagement strategy.
Every member of your team is responsible for reaching measurable goals that will ultimately transform your community into an efficient, sought-after organization that remains top of mind among consumers.
The Greenbrier approach, gleaned from our expertise in senior housing management, brings everyone to the same starting point with the tools necessary to attain these goals and a consistent game plan to contribute to your organization’s overall success.
Our approach focuses on four areas
Goal Setting
Outlining true, obtainable community goals and communicating individual goals to associates.
Research & Development
Analyzing sales/market data and developing strategic plans to reach consumers in the preferred, most cost-effective ways.
Process Implementation
Creating and maintaining disciplined, achievable processes at every touchpoint in the consumer lifecycle and journey.
Measurement
Tracking feedback and results with measurement tools and customized reporting.