Laser-sharp focus on the bottom line.
People. Purpose. Heart. Our team of seasoned industry executives is poised to deliver best-in-class expertise in the areas of planning, sales and marketing, general operations and management with the highest level of integrity and ingenuity.
What does this mean for you and your shareholders? We take ownership in your investment, collaborating with you to develop turnkey strategies that will drive results, profitability and ROI. Our Regional Managers are dedicated to your business, knowing every detail of your community – from occupancy and attrition to lead generation and sales conversion rates. Our goal is to help you succeed and fulfill your mission – professionally and financially.
Michael Mays, President
Mr. Mays is responsible for providing leadership and strategic direction to Greenbrier’s management and operations team. Prior to joining Greenbrier, Mr. Mays was the President and Chief Operating Officer of a successful senior housing company with communities located throughout the Southeastern United States. Mr. Mays has been in senior housing since 1992 and has been responsible for start-up and on-going operations for both for-profit and not-for-profit continuing care retirement communities. Prior to 1992, Mr. Mays practiced corporate and transactional law in Atlanta, Georgia. Mr. Mays earned his bachelor’s degree in Business Administration from Miami University of Ohio and his Juris Doctorate from Emory Law School.
“I’m the only Greenbrier team member who has hiked the Grand Canyon rim to rim, on three separate occasions.”
Stovall Kendrick, Executive Vice President
Mr. Kendrick is responsible for strategic planning and revenue performance of Greenbrier-managed communities. Mr. Kendrick began his career with Marriott Senior Living and prior to joining Greenbrier, was the Executive Vice President of a successful senior housing company with communities located throughout the Southeastern United States. Mr. Kendrick has more than 20 years of experience in senior housing development and management, serving both for-profit and not-for-profit clients. Mr. Kendrick holds an active Nursing Home Administrator license and earned a master’s degree in Science from the University of Tennessee and a MBA from the University of Memphis.
“I’m the only Greenbrier team member who grew up watching cartoons in the Jungle Room at Graceland.”
Devin Anderson, Chief Financial Officer
Mr. Anderson is responsible for project evaluations as well as for the coordination of the financial activities for acquisitions, new developments, and turnaround opportunities. Mr. Anderson also oversees the accounting department that provides accounting services for Greenbrier-managed communities. Prior to joining Greenbrier Senior Living, Mr. Anderson was First Vice President in the planning and finance department of Greenbrier Development. Mr. Anderson worked for Ernst & Young where he provided financial services for clients. Mr. Anderson received a bachelor’s degree in Accounting from Brigham Young University and graduated Summa Cum Laude with a master’s degree in Real Estate from the University of Texas at Arlington. In addition, Mr. Anderson received a graduate certificate in Property Repositioning and Turnaround Strategies from the University of Texas at Arlington.
“I’m the only Greenbrier team member who married his high school sweetheart.”
Sharon Benjamin, Senior Regional Director of Operations
Mrs. Benjamin is responsible for overseeing the operational performance of Greenbrier managed communities. Prior to joining Greenbrier, Sharon served as the Executive Director for an independent living with equity home Senior Living community. Sharon brings more than 25 years of experience in large portfolio senior living communities; serving in various roles such as Acquisition Transition Specialist, Regional Mentor and Trainer, and Director of Nursing. Sharon maintains her Nursing, Assisted Living Administrator and Certified Dementia Training credentials, as well as holds a bachelor’s degree in Healthcare Administration with emphasis on long term care.
“I’m the only Greenbrier Associate who relocated from a tropical island to live in New York as a child.”
Greg Dykes, Vice President of New Openings & Transitions
Mr. Dykes is responsible for overseeing the operational performance of Greenbrier-managed communities. Prior to joining Greenbrier, he was regional director for a senior living company in the southern region. Mr. Dykes has more than 20 years of experience in long term care and senior housing. His previous experience includes acute care hospital administration and management as well as physician practice management. He has a bachelor’s degree in Administration and Accounting from Troy University and is a licensed nursing home administrator.
“I am the only Greenbrier team member who met their future wife while attending Kindergarten.”
Tricia Hodge, Regional Director of Operations
Mrs. Hodge joined Greenbrier in 2020 and is responsible for overseeing the operational performance of Greenbrier-managed communities. Prior to joining Greenbrier, she served as an Operational Specialist for four years for two large senior living organizations. Mrs. Hodge has been a licensed nurse for 30 years and been in the senior living industry for 20 years serving in various roles such as Director of Nursing, Assisted Living Director, Sales and Executive Director; she maintains her Nursing and Assisted Living Administrator credentials. Mrs. Hodge feels that serving the senior population is a privilege and doesn’t see herself doing any other profession. In her spare time, she enjoys vacationing at the beach and spending time with her three beautiful grandchildren and family.
“I am the only Greenbrier associate who has responded to a medical emergency on a flight and had to speak to air traffic control concerning the need for an emergency landing.”
Beth Liles, Regional Director of Operations
Mrs. Liles is responsible for overseeing the operational performance of Greenbrier-managed communities. Prior to joining Greenbrier, she has served in various roles in senior living – with both operational and sales focus. She stresses the blessing it is to work in a people-centered industry, and believes it is our privilege and responsibility to provide a great next chapter of someone’s story. Beth resides with her husband in sunny Florida. After spending the first 39 years of her life living in four seasons – she is perfectly fine with “endless summer”.
“I am the only Greenbrier team member who made it through four stages of interviews for the Apprentice in 2009.”
Veronica LaShure, Vice President of Dining Services
Veronica is responsible for ensuring residents a positive dining experience at every meal. Her hospitality career includes twelve years in senior living, event catering, restaurants, hotels and being a personal chef. Her focus is on providing quality meals, using wholesome, nutritious ingredients, and tailoring menus to residents with special dietary needs. She graduated from Culinary School in Cape Town, South Africa.
“I am the only Greenbrier team member who has sailed the Greek Islands as a chef on a private yacht; and has assisted with catering an event hosted by Nelson Mandela for the President of Argentina”.
Yvonne Tenorio, Vice President of Sales
Ms. Tenorio is responsible for overseeing all sales and marketing efforts for Greenbrier for both rental and entry fee senior living communities. Ms. Tenorio is also responsible for creating short- and long-term strategies to drive lead production and overall census development. Ms. Tenorio is a senior level sales and marketing professional with approximately 20 years’ experience in the senior housing industry. Ms. Tenorio has a proven track record of turning around the sales performance of challenged communities by training and creating high-performing sales teams that embrace sales accountability and thrive on being “Best in Class.” Ms. Tenorio attended Oklahoma State University in Tulsa and holds a degree in General Studies. She has won numerous sales performance awards during her career.
“I’m the only Greenbrier team member who is certified in hypnotherapy.”
Matt Milstead, Assistant Vice President
Mr. Milstead is responsible for regional oversight of operations teams for Greenbrier Senior Living managed communities. He supports training and development for associates and oversees the implementation of marketing strategies and operational programs to enhance the overall occupancy of Greenbrier-managed communities. Mr. Milstead degrees in business management and accounting from the University of Mobile where he was on scholarship for baseball. He graduated with honors in both. Mr. Milstead has more than 17 years sales experience and seven years in senior living in sales, operations (ED). He holds an active Category II Assisted Living Administrator license for Alabama.
“I am the only Greenbrier associate who was a starting pitcher in a College World Series Game.”
Jessica Page, Regional Director of Sales and Marketing
With more than 18 years of sales and marketing experience, Jessica holds herself personally and professionally accountable to achieve results. Her diverse background has given her an appreciation for what differentiates the communities she serves. She specializes in sales strategy, occupancy growth, sales training and developing relationships that are built on a foundation of trust and respect. Jessica is passionate about motivating sales teams and exceeding prospective residents’ expectations in the sales process. She finds purpose in making a difference in the lives of those she serves. Jessica came to Greenbrier with a proven track record managing sales and marketing activities in multiple communities nationwide, from standalone for-profit rental communities to high-end non-profit Life Plan communities.
“I am the only GBSL associate whose home was destroyed by an F-5 tornado.”
Viki Mullins, Area Manager of Sales & Marketing
As Area Manager of Sales & Marketing, Mrs. Mullins works in close collaboration with the regional director of sales and marketing as well as other sales team members. With more than 20 years of experience in senior housing sales, she supports our communities on lead management, sales presentations, closing sales and meeting monthly marketing sales expectations to improve occupancy growth. She graduated from the University of Alabama at Birmingham with a Bachelor of Science in Psychology with a focus on Gerontology.
“I’m the only Greenbrier team member who volunteered to work in nursing homes in another country for a year.”
Melissa Gogonelis, Special Project Coordinator
Mrs. Gogonelis serves as a Special Projects Coordinator supporting the regional sales team in enhancing sales and increasing community awareness through the coordinated outreach efforts. She comes to Greenbrier with 25 years of experience in the senior living industry, having worked in both a community setting as a sales counselor and community outreach coordinator for Kindred Healthcare and Marriott Senior Living, as well as having served as a Regional Marketing Manager with Greystone Communities, Inc. Most recently, Mrs. Gogonelis worked for a non-profit CCRC in various capacities such as sales training, collateral development, assistant to the Director of Advancement for all fundraising and special events. Mrs. Gogonelis earned her Master of Arts in Communication Studies from the University of Memphis.
“I am the only Greenbrier team member to have been named an honorary Page for the Tennessee Legislature at 20 MINUTES of age.”
Cynthia Burleson, Vice President of Clinical Services
Ms. Burleson is responsible for oversight of the Greenbrier clinical systems and processes through risk management and metrics analysis and is a resource for the talented clinical team and healthcare associates across Greenbrier-managed communities. She is formerly the Corporate Director of Clinical Services and has an extensive background in senior living which includes independent living, assisted living, memory care and skilled communities, including CCRC’s.
“I am the only Greenbrier employee who married my high school crush, an All-State Linebacker, and who raised an All-State Receiver.”
Jamie Troyer, Regional Director of Clinical Services
Mrs. Troyer is responsible for regulatory and clinical compliance and overseeing the operational performance of Greenbrier-managed communities. Mrs. Troyer brings more than 30 years of diverse healthcare experience and prior to joining Greenbrier, she was an Assistant Vice President of Nursing Services for Allegro Senior Living. Mrs. Troyer holds a Bachelor’s in Recreation Administration, an Associate of Arts in both Nursing and Gerontology, and is also a Certified Dementia Practitioner. Her passion is to serve others as Christ serves us and she has demonstrated that passion through 10+ years of leadership and management advocating for seniors through clinical, marketing and operational roles.
“I’m the only Greenbrier team member who volunteered in the activity program at my local nursing home at age 8.”
Greg Hardy, Regional Director of Clinical Services
Mr. Hardy is responsible for regulatory and clinical compliance and overseeing the operational performance of Greenbrier-managed communities. Prior to joining the Greenbrier team, he worked as a correctional nurse in skilled nursing, and served as a Resident Care Director and Clinical Specialist for multiple senior living organizations.
Mr. Hardy Graduated in 2009 from Austin Peay State University with a Bachelor of Science in nursing. He proudly comes to us with over 24 years of military service where he held various leadership positions and served two tours in Iraq.
As the father of four, he enjoys spending time with his family. He also enjoys exercising, reading, hiking and following his favorite sports teams (Nashville Predators, Tennessee Titans and University of Tennessee).
“I’m the only Greenbrier team member who has rappelled out of a Blackhawk helicopter.”
Michelle Benz, Regional Director of Clinical Services
Mrs. Benz is responsible for regulatory and clinical compliance and overseeing the operational performance of Greenbrier-managed communities. Prior to joining Greenbrier, she served as Assisted Living Director for a 134-Assisted Living/Memory Care Community for five years. Mrs. Benz has been a licensed nurse for 28 years and in the senior living industry for 18 years, having served in various roles including Floor Nurse, Assisted Living Director and Executive Director. She also maintains her Nursing and Assisted Living Administrator credentials. Mrs. Benz takes the approach of treating the whole resident, not just the current issue, and feels spending time with residents allows for insight on the best way to approach not only the resident, but the concerning issues. In her spare time, she enjoys vacationing and exploring other countries, helping raise two of six beautiful grandchildren and relaxing with her husband by the pool.
“I am the only Greenbrier associate who has gone through a very thorough FBI background check (for security and to obtain a press pass) to spend two hours interviewing King Carl XVI Gustaf and Queen Silvia of Sweden when they were dedicating a new museum in New Jersey.”
Häagen Lee, Director of Accounting Services
Mr. Lee is responsible for overseeing the accounting department of Greenbrier Senior Living. Throughout his career, he has been involved in providing timely and accurate financial reporting while supporting operational teams with his knowledge of accounting and finance. He has a strong history of developing accounting procedures as well as accounting teams. Mr. Lee has also provided successful leadership in several organizations as a financial analyst and as an accounting manager and earned his bachelors of accounting degree from Huntingdon College in Montgomery, AL.
“I am the only Greenbrier employee who is a single-handicap golfer…as far as I know!”
Rick Harwood, Controller
Mr. Harwood has lived in Birmingham for nineteen years and adds a wealth of experience in accounting and finance that he’s acquired working at companies such as Ernst & Young LLP, Southern Progress Corp. and EBSCO Industries. Prior to earning a Bachelor of Science and Master of Accountancy degree from the University of Alabama, Mr. Harwood pursued a career as an Assistant Golf Professional, and was a member of the Northern California PGA of America in his home state of California.
“I am the only Greenbrier team member to have played eighteen holes of golf with NBA great Michael Jordan.”
Candi Bresee, Senior Property Accountant
Ms. Bresee is responsible for providing accounting services to Greenbrier-managed communities. Throughout her career, Ms. Bresee has been involved in providing client services and coaching team members. She provided successful leadership in several organizations where she provided a range of accounting services. Ms. Bresee received her bachelor’s degree in accounting from the University of North Carolina Greensboro and her masters of business administration from Auburn University Montgomery.
“I am the only Greenbrier team member who attended three high schools in three states.”
Clark Galvin, Senior Accountant
Clark Galvin is responsible for providing accounting services for Greenbrier-managed communities. Mr. Galvin previously worked for Pearce, Bevill, Leesburg, Moore, P.C. as an accountant providing tax and other public accounting services to business of various industries, and for Upstream Rehabilitation providing in-house accounting services.
“I’m the only Greenbrier team member who is a certified scuba diver”
John Rentschler, Property Accountant
Mr. Rentschler is responsible for providing accounting services for Greenbrier- managed communities. Prior to joining Greenbrier Senior Living, Mr. Rentschler worked for Ernst and Young where he provided financial services for clients primarily in the banking sector. He also served as a Student Public Finance Specialist for the City Government of Auburn, AL. Mr. Rentschler received his bachelor’s degree in Accounting from Auburn University as well as a master’s degree in Accounting from Auburn University.
“I’m the only Greenbrier team member who lettered in three sports in a single year.”
Zach Estes, Property Accountant
Mr. Estes is responsible for providing accounting services for Greenbrier-managed communities. Throughout his career, he has developed people, processes and cost savings with his knowledge in accounting and by leveraging technology. Mr. Estes worked previously in the hospitality and veterinary spaces in Alabama and Michigan. He received his bachelor’s in mathematics and Master of Accounting from UAB and is a registered CPA in Michigan.
“I am the only Greenbrier team member who has traveled to 47 states.”
Frank Parker, Financial Analyst
Mr. Parker is responsible for performing financial analysis on current Greenbrier communities, potential acquisitions, and other business development.
Prior to joining Greenbrier, Mr. Parker began his career working for successful investment banks in Texas and Alabama before providing analysis and due diligence on real estate transactions for some of the South’s largest commercial banks. Mr. Parker earned his bachelor’s degree in finance from The University of Alabama.
“I’m the only Greenbrier team member who has caught a state record fish.”
Sophia Freeman, Accounting Clerk
Mrs. Freeman is focused on supporting the revenue cycle and accounts payable function for Greenbrier-managed communities. She is also responsible for community-based training and coaching for Greenbrier accounting systems, processes and best practices. Mrs. Freeman has been in senior living since 2006 and is currently working towards a degree in business management andaccounting. She also holds an active Category II Assisted Living Administrator license in Alabama.
Cindy Keith, Accounting Clerk
Mrs. Keith is focused on supporting the revenue cycle and accounts payable function for Greenbrier-managed communities. She is also responsible for community-based training and coaching for Greenbrier accounting systems, processes and best practices. Prior to joining Greenbrier, Ms. Keith has more than 30 years of experience in human resources and accounting in the public sector.
“I am the only GBSL associate who won the Alabama Equestrian Championship.”
LeighAnn Brown, Accounting Coordinator
Ms. Brown is responsible for providing accounting services and support to Greenbrier-managed communities. She has an extensive background in accounting functions, with emphasis on Accounts Receivable and Accounts Payable. Since 2005, she worked for Enterprise Holdings in many different departments, excelling her organizational strengths and attention to detail. She lived in Mobile, Alabama for 20 years prior, and studied business at the University of South Alabama before moving to Birmingham and starting both her family and career.
“I am the only one at Greenbrier who has met Madonna.”