VITAL TAKEAWAYS

Greenbrier Senior Living is a senior living company specializing in the management of:

  • Not-For-Profits
  • For-Profits
  • Entry Fee / CCRCs
  • Rentals:
    • Independent Living
    • Assisted Living
    • Memory Care
    • Skilled Nursing
  • Fee Simple / Homeowner’s Associations

Mission Driven.
Laser-sharp focus on the bottom line.

People. Purpose. Heart.  Our team of seasoned industry executives is poised to deliver best-in-class expertise in the areas of planning, sales and marketing, general operations and management with the highest level of integrity and ingenuity.

What does this mean for you and your shareholders? We take ownership in your investment, collaborating with you to develop turnkey strategies that will drive results, profitability and ROI. Our Regional Managers are dedicated to your business, knowing every detail of your community – from occupancy and attrition to lead generation and sales conversion rates. Our goal is to help you succeed and fulfill your mission – professionally and financially.

Our Team

Michael Mays, President

Mr. Mays is responsible for providing leadership and strategic direction to Greenbrier’s management and operations team. Prior to joining Greenbrier, Mr. Mays was the President and Chief Operating Officer of a successful senior housing company with communities located throughout the Southeastern United States. Mr. Mays has been in senior housing since 1992 and has been responsible for start-up and on-going operations for both for-profit and not-for-profit continuing care retirement communities. Prior to 1992, Mr. Mays practiced corporate and transactional law in Atlanta, Georgia. Mr. Mays earned his bachelor’s degree in Business Administration from Miami University of Ohio and his Juris Doctorate from Emory Law School.

“I’m the only Greenbrier team member who has hiked the Grand Canyon rim to rim, on three separate occasions.”

Stovall Kendrick, Executive Vice President


Mr. Kendrick is responsible for strategic planning and revenue performance of Greenbrier-managed communities. Mr. Kendrick began his career with Marriott Senior Living and prior to joining Greenbrier, was the Executive Vice President of a successful senior housing company with communities located throughout the Southeastern United States. Mr. Kendrick has more than 20 years of experience in senior housing development and management, serving both for-profit and not-for-profit clients. Mr. Kendrick holds an active Nursing Home Administrator license and earned a master’s degree in Science from the University of Tennessee and a MBA from the University of Memphis.

“I’m the only Greenbrier team member who grew up watching cartoons in the Jungle Room at Graceland.”

Devin Anderson, Chief Financial Officer

Mr. Anderson is responsible for project evaluations as well as for the coordination of the financial activities for acquisitions, new developments, and turnaround opportunities. Mr. Anderson also oversees the accounting department that provides accounting services for Greenbrier-managed communities. Prior to joining Greenbrier Senior Living, Mr. Anderson was First Vice President in the planning and finance department of Greenbrier Development. Mr. Anderson worked for Ernst & Young where he provided financial services for clients. Mr. Anderson received a bachelor’s degree in Accounting from Brigham Young University and graduated Summa Cum Laude with a master’s degree in Real Estate from the University of Texas at Arlington. In addition, Mr. Anderson received a graduate certificate in Property Repositioning and Turnaround Strategies from the University of Texas at Arlington.

“I’m the only Greenbrier team member who married his high school sweetheart.”

Veronica LaShure, Regional Director of Dining Services

Veronica is responsible for ensuring residents a positive dining experience at every meal.  Her hospitality career includes twelve years in senior living, event catering, restaurants, hotels and being a personal chef.  Her focus is on providing quality meals, using wholesome, nutritious ingredients, and tailoring menus to residents with special dietary needs.  She graduated from Culinary School in Cape Town, South Africa.

“I am the only Greenbrier team member who has sailed the Greek Islands as a chef on a private yacht; and has assisted with catering an event hosted by Nelson Mandela for the President of Argentina”.

Cris Gillespie, Regional Director of Operations


Mr. Gillespie is responsible for overseeing the operational performance of Greenbrier-managed communities. Prior to joining Greenbrier, Mr. Gillespie was a senior living executive with regional and national firms and has both not-for-profit and for-profit operating experience. Mr. Gillespie’s tenure spans 36 years in the senior living industry, primarily with continuing care retirement communities. He has a masters of Social Work degree from Ohio State University and is licensed Nursing Home Administrator.

“I’m the only Greenbrier team member who is a certified NCAA basketball referee.”

Cindy Campbell, Regional Director of Operations

Ms. Campbell is is responsible for overseeing the operational performance of Greenbrier-managed communities.  Before joining Greenbrier, Ms. Campbell was the Operations Specialist for the industry’s largest provider, gaining vast experience and knowledge while successfully managing communities on small to large scale, in multiple states, throughout all phases of senior living communities.  During her 15 years in the industry, Ms. Campbell successfully performed various leadership roles for start up and established communities.

“I’m the only Greenbrier associate who has won 2 national softball titles and was featured in the Softball Magazine publication.”

Angie Smith, Regional Director of Operations


Mrs. Smith is responsible for overseeing the operational performance of Greenbrier-managed communities. Prior to joining Greenbrier, Mrs. Smith served in multiple roles in the senior living industry including Executive Director with continuing care retirement communities in both the not-for-profit and for-profit industry as well as acted as a due diligence surveyor for a financial institution purchasing assisted living communities throughout the country. Mrs. Smith has 20 years of senior housing experience and is a licensed Assisted Living Administrator and was appointed by the Governor of Alabama to serve on the Assisted Living Board of Examiners. Mrs. Smith attended Gadsden State College in Gadsden Alabama.

“I’m the only Greenbrier team member who won a city-wide tennis tournament.”

Sharon Benjamin, Regional Director of Operations

Mrs. Benjamin is responsible for overseeing the operational performance of Greenbrier managed communities.  Prior to joining Greenbrier, Sharon served as the Executive Director for an independent living with equity home Senior Living community.  Sharon brings more than 25 years of experience in large portfolio senior living communities; serving in various roles such as Acquisition Transition Specialist, Regional Mentor and Trainer, and Director of Nursing.  Sharon maintains her Nursing, Assisted Living Administrator and Certified Dementia Training credentials, as well as holds a bachelor’s degree in Healthcare Administration with emphasis on long term care.

“I’m the only Greenbrier Associate who relocated from a tropical island to live in New York as a child.”

Melissa Gogonelis, Special Project Coordinator

Mrs. Gogonelis serves as a Special Projects Coordinator supporting the regional sales team in enhancing sales and increasing community awareness through the coordinated outreach efforts.  She comes to Greenbrier with 25 years of experience in the senior living industry, having worked in both a community setting as a sales counselor and community outreach coordinator for Kindred Healthcare and Marriott Senior Living, as well as having served as a Regional Marketing Manager with Greystone Communities, Inc.  Most recently, Mrs. Gogonelis worked for a non-profit CCRC in various capacities such as sales training, collateral development, assistant to the Director of Advancement for all fundraising and special events.  Mrs. Gogonelis earned her Master of Arts in Communication Studies from the University of Memphis.

 

” I am the only Greenbrier team member to have been named an honorary Page for the Tennessee Legislature at 20 MINUTES of age”.

Von Tenorio, Vice President of Sales

Ms. Tenorio is responsible for overseeing all sales and marketing efforts for Greenbrier for both rental and entry fee senior living communities. Ms. Tenorio is also responsible for creating short- and long-term strategies to drive lead production and overall census development. Ms. Tenorio is a senior level sales and marketing professional with approximately 20 years’ experience in the senior housing industry. Ms. Tenorio has a proven track record of turning around the sales performance of challenged communities by training and creating high-performing sales teams that embrace sales accountability and thrive on being “Best in Class.” Ms. Tenorio attended Oklahoma State University in Tulsa and holds a degree in General Studies. She has won numerous sales performance awards during her career.

“I’m the only Greenbrier team member who is certified in hypnotherapy.”

Jennifer Nesbitt, Regional Director of Sales and Marketing


Ms. Nesbitt supports training and development of sales teams and oversees the implementation of defined marketing strategies to enhance the overall occupancy performance for communities she serves. Prior to joining Greenbrier, she spent 20 years in the fashion industry, focused on marketing, sales, and outcomes for premier retailers. Ms. Nesbitt studied Fashion Merchandising and Marketing at Jefferson State Community College and attended the Conservatory of Music at Birmingham Southern College.

“I’m the only Greenbrier team member who competed in the preliminaries for Miss Alabama.”

Ragan Montgomery, Regional Director of Sales and Marketing


Mr. Montgomery supports training and development of teams and works to enhance team performance by establishing effective sales and marketing protocols. He encourages cohesion between Sales and Operations teams to produce the best possible sales environments for success. Mr. Montgomery demonstrates a “roll up your sleeves” type of attitude when supporting communities and has worked with numerous senior living communities throughout the nation. Mr. Montgomery joined Greenbrier with over 20 years’ experience as a successful senior living sales and marketing professional in the industry. Mr. Montgomery earned a master’s degree in Social Work from the University of Tennessee.

“I’m the only Greenbrier team member who has traveled to all seven continents.”

Lisa Gruber, Regional Director of Clinical Services


Ms. Gruber is responsible for regulatory and clinical compliance, policy development and risk management for the Greenbrier Senior Living. Prior to joining Greenbrier, Ms. Gruber was a senior living consultant, as well as Regional Director of Quality Services for more than 13 years for a nationally recognized senior living company. She has developed the clinical policies and best practices for Greenbrier Senior Living and leads the implementation of Greenbrier’s signature Masterful Moments program for memory care. Ms. Gruber also conducts compliance audits, providing staff training, and support for crisis management.  Ms. Gruber has more than 30 years of experience in senior living and is certified Assisted Living Nurse and Virtual Dementia Trainer.

“I’m the only Greenbrier team member who lived on an island for seven years and had to take a boat to work.”

Michelle Woolcock, Regional Director of Clinical Services

Mrs. Woolcock is responsible for regulatory and clinical compliance overseeing the operational performance of Greenbrier-managed communities. Mrs. Woolcock comes with over 18 years of clinical experience.  Prior to joining Greenbrier, Mrs. Woolcock was an Assisted Living Director and past Director of Nursing for some of the largest Senior Living Communities.  As a past District Health Mentor and a Certified Dementia Trainer she has developed best practices to stream line health care services and client-focused care.  Her emphasis has been to promote health and wellness, her passion for helping others has kept her dedicated in delivering high-quality care over the years.  Mrs. Woolcock also holds a BA as a Clinical Counselor from South Florida Bible College and understands how important it is to connect with the people you’re helping.

“I’m the only Greenbrier team member who Traveled to Nicaragua on a Missions Trip.

Kay Wilkes, Regional Director of Clinical Services

Ms. Wilkes is a multi-faceted healthcare professional with 30 years clinical experience in senior care.    Kay is a nationally recognized speaker who has developed effective post-acute training programs .  Her focus is in survey compliance, crisis management, customer service, staff retention/training mentoring and quality improvement.

Kay is the only Greenbrier staff who is an American Sign Language Interpreter.

Gina Metheny, Controller


Ms. Metheny is responsible for overseeing the accounting department of Greenbrier Senior Living, including the production all necessary financial reports inclusive of monthly financials, investor reports, and other financial documents provided to the management team, owners, and investors. Prior to joining Greenbrier, Ms. Metheny held multiple positions within the senior living industry including human resources, community accountant, and corporate accountant. Ms. Metheny maintained a successful accounting consulting business as well as worked with the Department of Transportation, the U.S. Coast Guard, and large real estate development firms. Ms. Metheny is experienced in all aspects of accounting with more than 30 years of accounting experience and is a Yardi Administrator, certified QuickBooks ProAdvisor and Trainer.

“I’m the only Greenbrier team member who won a national barbecue competition.”

Caroline Wildman, Property Accountant


Ms. Wildman is responsible for preparing monthly financials and investor reports for various communities managed by Greenbrier. She oversees the accounting process performed at the community level and provides training and support to the Business Office Managers. Ms. Wildman has over 20 years of experience in accounting including public accounting and corporate accounting. She has a bachelor’s degree in Accounting from the University of Alabama and has earned her CPA certificate.

“I’m the only Greenbrier team member to teach 1st grade Sunday School for 10 years.”

 

John Rentschler, Property Accountant


Mr. Rentschler is responsible for providing accounting services for Greenbrier- managed communities. Prior to joining Greenbrier Senior Living, Mr. Rentschler worked for Ernst and Young where he provided financial services for clients primarily in the banking sector. He also served as a Student Public Finance Specialist for the City Government of Auburn, AL. Mr. Rentschler received his bachelor’s degree in Accounting from Auburn University as well as a master’s degree in Accounting from Auburn University.

“I’m the only Greenbrier team member who lettered in three sports in a single year.”

Traci Banks, Property Accountant

Traci Banks is currently the AP Specialist and Property Accountant for Greenbrier Senior Living.  She is committed to producing timely and accurate financial data on behalf of GBSL. Traci has been in the real estate industry since 2001.  She worked in residential development until joining Senior Living and Multi-Family firm in 2004.  Traci graduated from Leeds High School in 1987 and attended both Jeff State and UAB and has two grown children.

“I am the only GBSL employee that won a Fender Stratocaster signed by Peter Frampton and Robin Trower.”