Laser-sharp focus on the bottom line.
People. Purpose. Heart. Our team of seasoned industry executives is poised to deliver best-in-class expertise in the areas of planning, sales and marketing, general operations and management with the highest level of integrity and ingenuity.
What does this mean for you and your shareholders? We take ownership in your investment, collaborating with you to develop turnkey strategies that will drive results, profitability and ROI. Our Regional Managers are dedicated to your business, knowing every detail of your community – from occupancy and attrition to lead generation and sales conversion rates. Our goal is to help you succeed and fulfill your mission – professionally and financially.
Michael Mays, President
Mr. Mays is responsible for providing leadership and strategic direction to Greenbrier’s management and operations team. Prior to joining Greenbrier, Mr. Mays was the President and Chief Operating Officer of a successful senior housing company with communities located throughout the Southeastern United States. Mr. Mays has been in senior housing since 1992 and has been responsible for start-up and on-going operations for both for-profit and not-for-profit continuing care retirement communities. Prior to 1992, Mr. Mays practiced corporate and transactional law in Atlanta, Georgia. Mr. Mays earned his bachelor’s degree in Business Administration from Miami University of Ohio and his Juris Doctorate from Emory Law School.
“I’m the only Greenbrier team member who has hiked the Grand Canyon rim to rim, on three separate occasions.”
Stovall Kendrick, Executive Vice President
Mr. Kendrick is responsible for strategic planning and revenue performance of Greenbrier-managed communities. Mr. Kendrick began his career with Marriott Senior Living and prior to joining Greenbrier, was the Executive Vice President of a successful senior housing company with communities located throughout the Southeastern United States. Mr. Kendrick has more than 20 years of experience in senior housing development and management, serving both for-profit and not-for-profit clients. Mr. Kendrick holds an active Nursing Home Administrator license and earned a master’s degree in Science from the University of Tennessee and a MBA from the University of Memphis.
“I’m the only Greenbrier team member who grew up watching cartoons in the Jungle Room at Graceland.”
Devin Anderson, Chief Financial Officer
Mr. Anderson is responsible for project evaluations as well as for the coordination of the financial activities for acquisitions, new developments, and turnaround opportunities. Mr. Anderson also oversees the accounting department that provides accounting services for Greenbrier-managed communities. Prior to joining Greenbrier Senior Living, Mr. Anderson was First Vice President in the planning and finance department of Greenbrier Development. Mr. Anderson worked for Ernst & Young where he provided financial services for clients. Mr. Anderson received a bachelor’s degree in Accounting from Brigham Young University and graduated Summa Cum Laude with a master’s degree in Real Estate from the University of Texas at Arlington. In addition, Mr. Anderson received a graduate certificate in Property Repositioning and Turnaround Strategies from the University of Texas at Arlington.
“I’m the only Greenbrier team member who married his high school sweetheart.”
Page Ensor, Vice President of Operations
Ms. Ensor joins Greenbrier with more than 20 years of senior living experience, progressing from community-level roles to senior executive positions for multi-state organizations. She most recently served as regional vice president of operations at Morning Pointe Senior Living.
Ms. Ensor has also been a vigorous industry advocate, speaker and leader. She was responsible for launching the Tennessee chapter of the Assisted Living Association, now known as Argentum, and served a term as its executive director.
“I am the only Greenbrier team member that lived in Germany when the Berlin Wall came down”
Sharon Benjamin, Regional Director of Operations
Mrs. Benjamin is responsible for overseeing the operational performance of Greenbrier managed communities. Prior to joining Greenbrier, Sharon served as the Executive Director for an independent living with equity home Senior Living community. Sharon brings more than 25 years of experience in large portfolio senior living communities; serving in various roles such as Acquisition Transition Specialist, Regional Mentor and Trainer, and Director of Nursing. Sharon maintains her Nursing, Assisted Living Administrator and Certified Dementia Training credentials, as well as holds a bachelor’s degree in Healthcare Administration with emphasis on long term care.
“I’m the only Greenbrier Associate who relocated from a tropical island to live in New York as a child.”
Jay Conner, Regional Director of Operations
Mr. Conner is responsible for overseeing the operational performance of Greenbrier managed communities. Prior to joining Greenbrier, Jay served as Regional Director of Operations overseeing a large portfolio of assisted living and memory care communities. Starting his career in skilled nursing facility sales, Jay also has experience in regional sales performance and start up communities. Jay brings has 25 years of experience in senior living communities; serving in various roles such as Regional Director of Sales and Regional Director of Operations. Jay maintains his Assisted Living Administrator license as well as holds a bachelor’s degree in Mass Communications.
“I’m the only Greenbrier Associate who worked with Bob Ross, the scenic painter to produce his television episodes.”
Greg Dykes, Regional Director of Operations
Mr. Dykes is responsible for overseeing the operational performance of Greenbrier-managed communities. Prior to joining Greenbrier, he was regional director for a senior living company in the southern region. Mr. Dykes has more than 20 years of experience in long term care and senior housing. His previous experience includes acute care hospital administration and management as well as physician practice management. He has a bachelor’s degree in Administration and Accounting from Troy University and is a licensed nursing home administrator.
“I am the only Greenbrier team member who met their future wife while attending Kindergarten”
Cris Gillespie, Regional Director of Operations
Mr. Gillespie is responsible for overseeing the operational performance of Greenbrier-managed communities. Prior to joining Greenbrier, Mr. Gillespie was a senior living executive with regional and national firms and has both not-for-profit and for-profit operating experience. Mr. Gillespie’s tenure spans 36 years in the senior living industry, primarily with continuing care retirement communities. He has a masters of Social Work degree from Ohio State University and is licensed Nursing Home Administrator.
“I’m the only Greenbrier team member who is a certified NCAA basketball referee.”
Veronica LaShure, Regional Director of Dining Services
Veronica is responsible for ensuring residents a positive dining experience at every meal. Her hospitality career includes twelve years in senior living, event catering, restaurants, hotels and being a personal chef. Her focus is on providing quality meals, using wholesome, nutritious ingredients, and tailoring menus to residents with special dietary needs. She graduated from Culinary School in Cape Town, South Africa.
“I am the only Greenbrier team member who has sailed the Greek Islands as a chef on a private yacht; and has assisted with catering an event hosted by Nelson Mandela for the President of Argentina”.
Yvonne Tenorio, Vice President of Sales
Ms. Tenorio is responsible for overseeing all sales and marketing efforts for Greenbrier for both rental and entry fee senior living communities. Ms. Tenorio is also responsible for creating short- and long-term strategies to drive lead production and overall census development. Ms. Tenorio is a senior level sales and marketing professional with approximately 20 years’ experience in the senior housing industry. Ms. Tenorio has a proven track record of turning around the sales performance of challenged communities by training and creating high-performing sales teams that embrace sales accountability and thrive on being “Best in Class.” Ms. Tenorio attended Oklahoma State University in Tulsa and holds a degree in General Studies. She has won numerous sales performance awards during her career.
“I’m the only Greenbrier team member who is certified in hypnotherapy.”
Matt Milstead, Regional Director of Sales and Marketing
Mr. Milstead is responsible for overseeing Operations and Sales and Marketing teams for Greenbrier Senior Living managed communities. Mr. Milstead holds two Degrees from University of Mobile while on scholarship for Baseball – Business Management and one in Accounting – Graduated with honors with both degrees
Mr. Milstead has more than 17+ years sales experience and 7+ years in Senior Living in Sales, Operations (ED). He holds an Active Category II AL Administrator’s license for Alabama and recently relocated to Birmingham with his wife and daughter.
“ I am the only Greenbrier associate who was a starting pitcher in a College World Series Game”
Jennifer Nesbitt, Regional Director of Sales and Marketing
Ms. Nesbitt supports training and development of sales teams and oversees the implementation of defined marketing strategies to enhance the overall occupancy performance for communities she serves. Prior to joining Greenbrier, she spent 20 years in the fashion industry, focused on marketing, sales, and outcomes for premier retailers. Ms. Nesbitt studied Fashion Merchandising and Marketing at Jefferson State Community College and attended the Conservatory of Music at Birmingham Southern College.
“I’m the only Greenbrier team member who competed in the preliminaries for Miss Alabama.”
Jessica Page, Regional Director of Sales and Marketing
With more than 18 years of sales and marketing experience, Jessica holds herself personally and professionally accountable to achieve results. Her diverse background has given her an appreciation for what differentiates the communities she serves. She specializes in sales strategy, occupancy growth, sales training and developing relationships that are built on a foundation of trust and respect. Jessica is passionate about motivating sales teams and exceeding prospective residents’ expectations in the sales process. She finds purpose in making a difference in the lives of those she serves. Jessica came to Greenbrier with a proven track record managing sales and marketing activities in multiple communities nationwide, from standalone for-profit rental communities to high-end non-profit Life Plan communities.
Melissa Gogonelis, Special Project Coordinator
Mrs. Gogonelis serves as a Special Projects Coordinator supporting the regional sales team in enhancing sales and increasing community awareness through the coordinated outreach efforts. She comes to Greenbrier with 25 years of experience in the senior living industry, having worked in both a community setting as a sales counselor and community outreach coordinator for Kindred Healthcare and Marriott Senior Living, as well as having served as a Regional Marketing Manager with Greystone Communities, Inc. Most recently, Mrs. Gogonelis worked for a non-profit CCRC in various capacities such as sales training, collateral development, assistant to the Director of Advancement for all fundraising and special events. Mrs. Gogonelis earned her Master of Arts in Communication Studies from the University of Memphis.
” I am the only Greenbrier team member to have been named an honorary Page for the Tennessee Legislature at 20 MINUTES of age”.
Kari Miller, Corporate Director of Clinical Services
Ms. Miller is responsible for oversight of the Greenbrier clinical systems and processes through risk management and metrics analysis and is a resource for the talented clinical team and healthcare associates across Greenbrier-managed communities. Ms. Miller brings more than 30 years of senior living experience as a RN in a variety of settings, including independent living, assisted living, memory care, skilled rehab and long-term care. Ms. Miller has also worked as a divisional director of clinical operations for entry fee communities, regional director of clinical operations and as a regional director of operations. She has her bachelor’s degree in business administration and also holds a juris doctorate from Washburn University School of Law.
Michelle Woolcock, Regional Director of Clinical Services
Mrs. Woolcock is responsible for regulatory and clinical compliance overseeing the operational performance of Greenbrier-managed communities. Mrs. Woolcock comes with over 18 years of clinical experience. Prior to joining Greenbrier, Mrs. Woolcock was an Assisted Living Director and past Director of Nursing for some of the largest Senior Living Communities. As a past District Health Mentor and a Certified Dementia Trainer she has developed best practices to stream line health care services and client-focused care. Her emphasis has been to promote health and wellness, her passion for helping others has kept her dedicated in delivering high-quality care over the years. Mrs. Woolcock also holds a BA as a Clinical Counselor from South Florida Bible College and understands how important it is to connect with the people you’re helping.
“I’m the only Greenbrier team member who Traveled to Nicaragua on a Missions Trip.
Kay Wilkes, Regional Director of Clinical Services
Ms. Wilkes is a multi-faceted healthcare professional with 30 years clinical experience in senior care. Kay is a nationally recognized speaker who has developed effective post-acute training programs . Her focus is in survey compliance, crisis management, customer service, staff retention/training mentoring and quality improvement.
Kay is the only Greenbrier staff who is an American Sign Language Interpreter.
David James, Director of Accounting Services
Mr. James is responsible for overseeing the accounting department of Greenbrier Senior Living. His role includes the production of all necessary financial reports including monthly financials, investor reports and other financial documents provided to the management team, owners and investors. He is responsible for training and support for Greenbrier-managed communities as well as owner/investor relations. Prior to joining Greenbrier, Mr. James served as a divisional controller for an outpatient rehabilitation company with more than 600 hundred locations in 23 states. Mr. James holds a bachelors of accountancy.
Rick Harwood, Controller
Mr. Harwood has lived in Birmingham for nineteen years and adds a wealth of experience in accounting and finance that he’s acquired working at companies such as Ernst & Young LLP, Southern Progress Corp. and EBSCO Industries. Prior to earning a Bachelor of Science and Master of Accountancy degree from the University of Alabama, Mr. Harwood pursued a career as an Assistant Golf Professional, and was a member of the Northern California PGA of America in his home state of California.
Rick is the only Greenbrier team member to have played eighteen holes of golf with NBA great Michael Jordan.
Sophia Freeman, Accounting Clerk
Mrs. Freeman is focused on supporting the revenue cycle and accounts payable function for Greenbrier-managed communities. She is also responsible for community-based training and coaching for Greenbrier accounting systems, processes and best practices. Mrs. Freeman has been in senior living since 2006 and is currently working towards a degree in business management andaccounting. She also holds an active Category II Assisted Living Administrator license in Alabama.
Cindy Keith, Accounting Clerk
Mrs. Keith is focused on supporting the revenue cycle and accounts payable function for Greenbrier-managed communities. She is also responsible for community-based training and coaching for Greenbrier accounting systems, processes and best practices. Prior to joining Greenbrier, Ms. Keith has more than 30 years of experience in human resources and accounting in the public sector.
John Rentschler, Property Accountant
Mr. Rentschler is responsible for providing accounting services for Greenbrier- managed communities. Prior to joining Greenbrier Senior Living, Mr. Rentschler worked for Ernst and Young where he provided financial services for clients primarily in the banking sector. He also served as a Student Public Finance Specialist for the City Government of Auburn, AL. Mr. Rentschler received his bachelor’s degree in Accounting from Auburn University as well as a master’s degree in Accounting from Auburn University.
“I’m the only Greenbrier team member who lettered in three sports in a single year.”
Frank Parker, Financial Analyst
Mr. Parker is responsible for performing financial analysis on current Greenbrier communities, potential acquisitions, and other business development.
Prior to joining Greenbrier, Mr. Parker began his career working for successful investment banks in Texas and Alabama before providing analysis and due diligence on real estate transactions for some of the South’s largest commercial banks. Mr. Parker earned his bachelor’s degree in finance from The University of Alabama.
“I’m the only Greenbrier team member who has caught a state record fish.”
Bridget Balsamo, Office Manager
Ms. Balsamo is Greenbrier Senior Living’s Business Office Manager. Ms .Balsamo is responsible for all office procedures, and uses her organizational skills to ensure smooth operations in a busy work environment. Prior to joining the Greenbrier team, she worked on the project management side for a local general contractor for 17 years, where she served on the National Association of Women in Construction, receiving the 2008 Member of the Year Award. Moving to Alabama from Long Island, New York in 2001 where Ms. Balsamo managed the sales and marketing showrooms for the distributor of Sub-Zero and Gaggenau kitchen appliances
“I am the only Greenbrier team member who has met and dined with the real life James Bond that Ian Fleming modeled this character after.”